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Guide to E.164 Phone Number Formatting for SMS Deliverability
We strongly encourages E.164 phone number formatting for all phone numbers. This is an internationally recognized standard phone number format that will help to ensure deliverability of SMS messages across the globe.
Please use an E.164 formatted phone number for sending SMS messages to ensure successful delivery.
E.164 Phone Number Formatting
E.164 formatting for phone numbers entails the following:
- A + (plus) sign
- International Country Calling code
- Local Area code
- Local Phone number
For example, here’s a US based number in standard local formatting: (415) 666-1234
Here’s the same phone number in E.164 formatting: +14156661234
In the UK, and many other countries internationally, local dialing may require the addition of a ‘0’ in front of the subscriber number. With E.164 formatting, this ‘0’ must usually be removed.
For example, here’s a UK based number in standard local formatting: 020 1234 5678
Here’s the same phone number in E.164 formatting: +442012345678
Help with E.164 Formatting
If you are unsure of the correct Country code, a good reference is this Wikipedia page that lists countries and their calling codes.
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